Views and news about the brews. Unique and relevant information for coffee professionals and enthusiasts.
🤓 James has been busy creating intelligent content while I have been organising the first release of Superlatives. Thanks mate! Here are his latest contributions to the world, followed by some extra-curricular interestingness.
Delicious is easy.
🍸 James details a strong argument on the faults of comparing coffee to fine dining. Instead, he suggests cocktails should be our alter ego: they’ve mastered customer skills, consistency, a la minute service, and -most importantly- successfully charge consumers more for quality.
I pretty much agree with everything he said. If you don’t, or just want to discuss, I’ve set up a post in the Facebook group here.
TL:DR Matt - Specialty coffee is so masturbatory it fills one with enough anxiety to just drink coca cola.
TL:DR James - If there’s insight to your criticism, and it leads to new ideas, then that’s great. If it’s a complaint dressed in a costume of authority, then you’re wasting everyone’s time.
The Jimseven Newsletter
📬 James has finally yielded to popular demand and started a newsletter. It wont be entirely coffee: instead, he’ll be riffing on whatever takes up his brain cpu cycles: including tech, business, coffee, and, let’s be honest, food. I’m keen for issue #2.
Harold McGee on Stale Coffee
🔬 A cute n warm interview with the popular father of food science. Makes me wonder how much (and how) consumers really care about the quality we seek.