A while ago Amazon released a button that does things on the internet like order more washing powder. You probably thought it was boring. I did too.
This week they opened that button up, so it can do anything on the internet. All you need to do is link it with something. Much more interesting!
I want you to use it to get feedback from customers.
Perhaps you could put it next to the door with “Click once if your coffee was better than last time. Double click if it was worse”, “click the button if you had a great time here” or “click me if you waited too long for your coffee”. It could be anything!
For so long, hospitality has been in the dark about what their customers really think. Online review sites are disproportionately negative, and feedback in the cafe is either sycophantically positive or plain negative. An anonymous and nearly-zero-effort act on behalf of the customer could open the doors for some seriously next-level optimisation.
As a part owner of a few venues I would be over the moon to learn even something as simple as “my coffee was better/worse than previous visit”. We could map this to coffees and recipes, staff on bar, rostering and even playlists. It’s massive.
Imagine changing coffees and getting an email at the end of the day with results. You could even check for a change in sentiment after leaving the newbie on bar for the afternoon. Or change coffee midway through the morning and do an A/B test within a couple hours. Or even set KPI’s or rewards linked to positive sentiment above a certain % of patrons. This could completely change your venue’s game. Websites do it - why can’t cafes?
Normally I’d ask for help, but I want it to happen now; so I’m asking you for donations. Every cent will go towards hiring a freelancer to set up a super easy workflow for cafe owners and operators to improve their feedback loop and optimise the hell out of their business. It might be with the amazon aws button, or something else like flic or bt.tn. Rest assured it’ll be affordable and easy.
I’ve set up a page at paypal.me/baristahustle
where I implore anyone with some spare change to throw me a couple bucks. You’ll be helping your fellow industry friends more than you may realise. Any leftovers will be donated to the International Women’s Coffee Association (no tax receipts etc. this is just a small time project to help friends).
Let’s do this. 👊🏼