🌞I haven’t been touring around LA to see all the coffee shops this week, but I have visited a couple. The most important thing I’ve seen is this:
Every bar has an excellent menu of drinks that are not coffee.
Infusions, shrubs, spritzers, mocktails, you name it. They’re delicious, command a higher per-unit price, engage the baristas in their development, and look amazing.
I get it if you’re one of those “we only serve coffee” businesses, but what about your coffee-drinking customer’s non-coffee-drinking friends? Or when I’ve been cupping all morning and can’t stand the sight of an espresso?
Liquid food for thought.