Kalle Freese, oft Finnish Barista Champion and all round nice guy, has packed up shop and moved to San Fran to start an exciting new company: Sudden Coffee
. He’s taking delicious specialty coffee and turning it into instant coffee.
By all accounts, it’s not bad.
I shouldn’t need to mention the potentials for a business like this. But here’s a few:
- Coffees would be always in season (Kenyas in November?!)
- Super accessible to anyone with hot water
- Massively scalable
- Much more efficient than traditional brewing (pending Kalle’s extraction process)
This could create an even bigger splash for specialty than Maxwell’s coffee pods project I linked you to last week. The reason being, is that there’s many many companies with the IP and uber-expensive equipment to turn coffee into instant, all they need is to buy specialty roasts and potentially change their extractions. Whether Kalle can outrun these incumbents is yet to be seen, but I’m certain there’ll be more than one player in this space very shortly.
Keep an eye out for their short-run batches of coffees - available at Sudden Coffee
(I really wish he called it Freese Dried but whatever)